Cut through the clutter with our do-it-yourself email marketing service

MacheteMail is a web-based email marketing system that is an easy, instant, affordable and highly effective way to communicate with a database of customers and potential customers. Email has become recognised as a potent marketing tool with proven effectiveness in:

• increasing sales
• driving traffic to your website
• developing brand loyalty
• enhancing customer relationships

It's instant

Instead of going into print production or placing an ad in a magazine or newspaper, you can get an email campaign out in minutes. Which means that time-sensitive information can be communicated in minutes instead of weeks or months. And compared to traditional direct mail, response times are quick too. On average, 85% of responses to an email campaign are made within 48 hours!

It's accountable

As a direct marketing channel, email is highly measurable - MacheteMail allows you to see reports that indicate:

• how many emails you've sent
• how many emails have been opened
• how many click-throughs you've had
• which links opened
• who opened which links

It's individual

MacheteMail allows effective targeting. You can segment your lists according to individual interests. These can be gathered from Subscribe boxes on your own website that will automatically add a client's details to the correct database segment.

Email marketing is increasingly preferred by consumers over tele-marketing and direct mail. No wonder - it's permission based - the people on your list have not only agreed to be there, they have requested it! So you're getting relevant sales information to the people who are actively interested in your product or service.

It's affordable

From as little as 10 cents per send (depending on quantity per month) MacheteMail is an affordable to way to stretch any marketing budget. Ideally, it should be used to complement your other marketing initiatives, such as brand-building advertising and internet marketing.

And with MacheteMail, you pay ONLY FOR THE EMAILS THAT ARE DELIVERED! So there is effectively no wastage at all. For detailed break down of our costing, please click here.

It's easy

MacheteMail is designed to make email marketing simple and easy to use for non-technical people. You can upload your address book from an Excel spreadsheet or manually.

Once we have designed a template that reinforces your brand identity, it is simple - and entirely free - to upload new text and images to this template to create regular email newsletters or special announcement emails for special offers, new product launches or invitations to events.

It's also a great way to communicate information internally with your own staff members!

It's secure

The database of subscribers you upload is secure information accessible only to those with the username and password you create. So no one can steal your customer base.

What's more, that address book of vital information you upload is stored on secure servers with their own backup system and uninterruptible power supply - safe from hard-drive crashes, computer theft or fire.

For more information or to contact us about your email marketing, click here.